There is no greater burden to the skin than a lotion that feels like a 20 lb. slap in the face when you apply it. You won’t find that here. Our men’s face moisturizer parties with Charcoal, Licorice and SP’s Skin Repair Complex, soothing and moisturizing dry skin. Our 100% vegan, vitamin and botanical enriched formula controls shine, minimizes skin aging and visibly fades dark marks and blemishes, resulting in overall improvement to skin texture and tone, making it the best face lotion for men out there.